Austin Trip

This was a two part project for a typography class. For the first part, we had to either pick an existing music festival or make up our own, then design its logo. For the second part, we had to make a video to advertise the festival using only typography. I chose to do a psychedelic music festival based off of Austin Psych Fest. I began researching various optical illusions so that I can give a “trippy” effect. By fracturing the letters and offsetting the fragments, the static logo has a sense of movement. For the video, I applied a stereoscopic effect which makes the animated logo even more dynamic.