Hyo Sushi

Texas State University

Class: Logo Workshop
Professor: Armin Vit
Year: 2014

At the beginning of this workshop we were assigned a genre of food and had to pick an animal. I ended up with sushi and panther. Using that information we then had to come up with a name for a food truck and create a logo. Using the Japanese word for panther, I decided to name the food truck Hyo. I took a modern approach to the design of the logo where the “o” represents 3 things; the Japanese flag, a sushi roll, and a panther eye.

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